The BY REFERRAL ONLY Principles of Referability

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The By Referral Only
Principles of Referability

Principles are beliefs we hold as truth that provide the foundation on which we conduct our lives and our businesses. There are seven Principles of Referability that form the mindset of the By Referral Only consultant. Without the mindset, all the techniques are just techniques – they are not relationship-building tools that transform the way you live and work.

That is why we hold the Principles of Referability as the most important part of the By Referral Only experience. If these principles are a good fit for you, then By Referral Only can provide all the tools, systems and strategies you need to intentionally develop and evolve your life.

Character: Permanent change begins on the inside and works its way to the outside.
We believe character is what builds a great life and business. Therefore, we are willing to do whatever it takes to align our behavior with our intentions.
Service: Principles guide policy.
We believe a simple three-question test serves as the compass in all policy making:
1. From the customer’s perspective, have I treated the customer with the utmost respect?
2. From the customer’s perspective, have I exceeded his/her expectations?
3. From the company’s perspective, is it in the best long-term financial interest of the company?
Commitment: Consultants are for life.
We believe people are seeking advice and counsel that best serve their lives. Therefore, we conduct ourselves as their consultants for life versus a salesperson for that transaction.
Relationships: Close relationships are more important than transactions.
We believe the only genuine way communication can be given is when it comes from the heart. Therefore, as By Referral Only consultants we seek to communicate sincere caring for the people with whom we are consulting. This means we are willing to set aside our agendas for theirs.
Values: Great decisions are values-based.
We believe that decision making is easy when our values are clear. Therefore, as By Referral Only consultants we understand our values and help our clients focus on theirs. We both gain clarity and build the trust that is needed to take action.
Trust: By speaking the truth, we become trustworthy.
We believe every person has a hierarchy of trust within every relationship. Therefore, to be trusted we have to extend ourselves by being available, by volunteering information, by sharing our personal experiences, and by making connections with the experiences and aspirations of our clients. We believe trusting other people encourages them to trust us; distrusting others makes them lose confidence in us.
Growth: Progress, not perfection!
We believe that learning is a lifelong process, not the acquisition of an idea. Therefore, as By Referral Only consultants we come to understand that evolving our competence and our character is a lifelong journey. We seek in others, and in ourselves, progress – not perfection.

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