Look:

• Sample Postcard
• Sample Script

Listen: Marketing Call, April 23, 2001. (79.5 mins)

Learn:

Kenny Young of RE/MAX First in Philadelphia, PA has been in the business 13 years, with By Referral Only six years and using the Automatic Prospecting System (APS) about 2 ½ years. This call (with his wife and assistant Monique), gives us a peek behind the scenes at a simple, ultra-powerful strategy they use with every listing.

On the Click Training Monique describes how she uses a digital camera to snap a photo of every listing, then loads the image into their computer, types a quick APS message on the back, prints out 50-100 postcards on #8387 Avery postcard stock that they buy at Staples, has her daughters address and stamp them, and they're in the mail the next day to the nearest 50-100 homes in the seller's neighborhood. Monique reports that recipients of the postcard are surprised to learn that there are so many attractive home loan options for the property, and refer the postcards to friends, relatives and associates they'd like to have living nearby. Every time Kenny and Monique use this strategy, they generate great interest in the property and five or six highly qualified new clients.

These quick and inexpensive campaigns for each listing generate 25-30 hits to their hotline, bring in new, motivated, ready-to-act qualified buyers every time, and help them sell more than half of their listings themselves!

Listen in as Monique takes you step-by-step through the whole process. It's simple. It's fast. It's easy. It works! For this listing, the campaign brought Kenny and Monique five consulting appointments — and five new clients. And the campaign cost... $30. Let's see. That's six transactions for $30...

Download These Templates:

• Publisher Document — Sample Postcard

Samples/Templates:

The Postcard

The Script

Hello, thanks for calling about the home at 6408 Jefferson Street. This is a lovely 3-bedroom, 2½-bath home in the Adams Park neighborhood. It has a big, private back yard, family room, and a full bath off the master bedroom.

The best part about 6408 Jefferson is that you can own it for only $2,148 down payment, $766 monthly payment at a 7 and a half percent interest rate.

Now, you may want to get a pen and piece of paper and jot down some important information.

I have zero down home loans available for this home and other homes in the Adams Park and Mulick Park areas. Details on the home loans in a minute.

6408 Sprague Street is a lovely home in a great family neighborhood with well-manicured lawns. On the first floor, you will find 3 gracious bedrooms, a lovely hall bath and a master bath in the master bedroom. This house has good privacy.

Also on the first floor, you will find a large and cozy living room with hardwood floors, a dining room, family room, and a gracious kitchen to prepare family meals. Everywhere you turn, you'll be astonished by the room this home has to offer. You will enjoy the comfort of a large basement the full length of the house, a garage and much more.

You can own this home for as little as $2,148 down payment and $766 a month at seven and a half percent interest.

I specialize in helping people find home loans for zero down payment or very low down payments. The type of home loan that I can help you find depends on your employment and credit rating. You must have had regular full-time employment for the last few years. It does not have to be the same job. If you have bad credit, meaning unpaid judgments or collection accounts, they must be paid in full to obtain these special home loans. You must also have a record of paying your landlord on time. Otherwise, I really regret we will not be able to help you.

For a private showing, please call 215-722-4644 and ask for Kenny Young. If you'd like to hear how my free HomeFinder Service works, press 3.

Now, about the special home loans I have arranged. I have arranged four different types of home loans for this property for as little as $2,148 down payment or zero down payment. Now, many people ask me how can I help them get such a low down payment. And it's really simple. It's my specialty. I work with various lenders who help seek out these home loans for me. Many Realtors only tell you about 2 or 3 home loans, all with much higher down payments than I offer. You can try calling other real estate companies and ask them how much money you need to buy a $90,000 to $100,000 home. They'll tell you about $9,000 to $10,000. It just isn't true.

You see, obtaining these home loans takes a lot of work and knowledge. Other real estate companies just don't want to be bothered with all the paperwork involved with these surprisingly low down payment home loans.

If you're interested in obtaining a loan for this home or any home, just give me a call at 555-545-4644 and ask for Kenny Young. Or press 3 to see how my free HomeFinder Service works. Thanks again for listening to this message.

Press 1 to repeat this message. Press 2 to leave a message. Press 3 to see how my free HomeFinder Service will help you get the home of your dreams for a lot less money than you thought you needed.