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Evidence of Success Postcards — Instant Business-Generating Strategy Sample
Look:
Supporting documents: See a variety of samples of Evidence of Success Postcards.
Listen:
Marketing Call, May 21, 2001 (20.2 mins)
Learn:
One of the most powerful strategies for staying at the "top of consciousness"
of everyone in your database is the Evidence of Success (EOS) Postcard.
Used over a period of months (especially when used in tandem with a Letter
From The Heart or a monthly Client Newsletter), your referrals automatically
increase. After 12 months, you can't imagine that you ever did without
them!
The challenge for some members is that they need to see a faster return
on their investment — and that's very possible, using a lead-generating
offer on the FRONT (address portion of the EOS postcard).
While you will experience success by simply following the instructions in this document, you will gain a much fuller understanding of the marketing principles that power this strategy by listening to the Click Training.
How it Works:
- Listen to the Click Training.
- Select a photo that is representative of the target market to which you wish to appeal.
- Talk with your By Referral Only Lender and develop an understanding of several loan programs that enable a buyer to purchase this home with zero down payment. (If your Lender does not know, print out MORE Document #9082. Both of you need to read it.)
- On the address side of the postcard insert a photo and your recorded message phone number and extension. Give this message a unique extension. CHANGE NOTHING ELSE!
- On the backside of the card, prepare your Evidence of Success copy as you normally would do.
- Print the three recommended scripts: MORE Documents 9017, 9010, 9012. Review them all. Which sounds the most like you?
- Record the script you prefer WORD FOR WORD, changing only specific down payment, location information, etc.
- Mail your Evidence of Success postcard.
- Track the number of hits to your free recorded message extension.
- Use the Campaign Tracking form on page 22 or 24 (depending on the version) of your Automatic Prospecting System handbook. What is your hit cost? What is your lead cost?
- Report the results of your program in the Q&A portion of the Marketing TeleClass.
Download This Template:
- Publisher Document — Sample Postcard
Samples/Templates:
Copyright © 2001 By Referral Only, Inc.
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