This is the script used with great success by members Bill Kabat and Bill Voorhies. Bill and Bill were the guest hosts on the 9-11-00 Marketing Call. They reported that they run a classified Friday, Sat and Sun in a small suburban daily newspaper that says:

(Community) – Free Service Provides lovely homes on quiet streets. Zero down payment. Free recorded message. 1-855-555-5555. ABC Realty.

They run the same ad for 3 different communities; e.g. Kentwood, Rockford, Naperville. Each 3-day ad costs $41, so they have a total cost for the 3 ads for the 3 areas for $123 each week.

Each week this series of ads generates 35 – 50 hits, with 8 – 12 call throughs, resulting in 2-4 appointments. They sign up 1-4 buyers a week, in the $150,000 to $225,000 price range.
They’re at $8.5 million in production so far this year, heading for $10 million.

Thank you for calling. We specialize in helping (Arlington hts) people find lovely homes in the NW Suburbs.

Can we make the assumption that you want to buy a great home but you don’t want to spend all of your savings on a down payment or closing costs, or maybe you think you don’t have enough savings to buy a home. This is a very common assumption. But, absolutely not true. If you have a full time job you can buy a home with no money down or very little down payment.

You see, we specialize in helping (1st and 2nd ) especially first time home buyers (substitute another name here) find lovely homes, in great neighborhoods, for zero down payments. And we do this all for free, with our computerized, no-obligation Home Finder Service.

While most local lenders and banks offer only 3 or 4 different types of home loans, all requiring high down payments, our team of home lenders have computers linked to hundreds of national home mortgage companies which offer dozens of zero down payment, low down payment, and low interest rate home loans for buyers in all price ranges.

Right now we have special loans for 1st and 2nd time buyers (substitute another name here) in all price ranges. We have 3 loans that enable you to buy for zero down payment, 2 loans where the lender will even pay the closing costs, 3 loans with 1%, 2% and 3% down payment and 4 loans with interest rates below 7.5%. These are just a few of the many options you have available to you.

Here is how our free Home Finder services works: Each night, our home Finder computers accesses the Multiple Listing Service and searches through ALL the information on every home listed by every real estate company.

Then our computers download every listing and match the homes that are available to your exact specifications and requirements. Our Home Finder service then systematically and automatically e-mails, or if you prefer – faxes you that information every day, by 7:00am.

Please know that we are one of very few that has the technology available to provide you with such an incredible service. It is better than you having your own access to the multiple listing service because the information is delivered to you and you don’t have to do anything but receive the information every day.

As you receive information about homes you are interested in, you can study…compare…and drive by the properties on you own time. When you find a home that you would like to see the inside of, all you need to do is pick up your phone and give us a call. We will make arrangements for you to see the inside at your convenience. You will never be made to feel under any pressure or obligation to buy.

Our Home Finder computers can help you zero in on the best values in exactly the areas you want to live, regardless of which real estate company they are listed with, and when you find the perfect home, we will help you get it for zero down or low down payment and for thousands below the listed price, in fact, we guarantee it in writing, it’s called our Buyers Cash Back Guarantee. We’re very excited to be able to offer this service to you, it is one of a kind. Buyers using our Home Finder Service now are not only getting information before other buyers and real estate agents but are saving thousands of dollars and hundreds of headaches.

As you can well imagine, there is to much to tell you about on this brief recorded message, but it is easy for you to get more information. Just call Bill Voorhies or myself Bill Kabat anytime 24 hr at 855-555-5555 or you may leave your name and phone number at the end of this message and we will return your call.

Again, my name is Bill Kabat and you can reach me us at 855-555-5555 anytime or just leave your name and phone number at the end of this message.

Thanks for calling and best wishes in your home search.