QR 6001
Quick Results Strategy
Info-Box Flyers
| Look: | |||
| Two-Sided Info-Box Flyer – Realtors | View | Download | |
| Specific Listing Script – Realtors | View | Download | |
| Consumer Hotline/Zero Down Script – Realtors | View | Download | |
| Consumer Hotline/Seller Tips Script – Realtors | View | Download |
| Two-Sided Info-Box Flyer – Lenders | View | Download | |
| Specific Listing Script – Lenders | View | Download | |
| Consumer Hotline/Zero Down Script – Lenders | View | Download | |
| Consumer Hotline/Refinance Options Script – Lenders | View | Download | |
| Listen: | |||
Marketing Call: (1 hr 17 mins) |
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| Lenders, How to Get Realtors to Allow You to Put Up Info-Box Flyers: (1 hr 10 mins) |
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| Realtors, How to Get Other Realtors to Put Info-Box Flyers on Their Listings: (1 hr 7 mins) |
Learn:
Jan Cotten, with Southern California Homes Center in Corona, CA has been implementing and testing By Referral Only lead-generation strategies since she joined the community in 1998. She first imitated the strategies, then assimilated the concepts, and finally made some minor – and powerful – innovations.
One of the By Referral Only strategies she tested was to invest $5 in creating 200 info-box flyers. Her results were nothing short of phenomenal: Three buyers (closed) and two listings (closed and double-ended), totaling more than $40,000 from a $5 investment – a return of $8,000 for every dollar spent. Or as Jan put it, “All from five bucks worth of flyers!”
A Powerful New Client Generator
Lenders: How would you like to turn every listing of your strategic alliance Realtor's into a huge loan application magnet? How would you like to “wow” Realtors so much that they are compelled to give you 100% of their business, instead of just 30%?
Realtors: How would you like an inexpensive, proven way to reach active, “in-the-process” buyers and sellers? How would you like to sell your listings faster, with more of them being sold by yourself for a “double-bubble” commission?
Lenders and Realtors: There are rich benefits to putting info-box flyers in front of every listing, be it vacant land, executive homes, income property, commercial property or any other listing where you can have a sign. The benefits and results of a properly worded info-box flyer are tremendous. Why?
We know that for every 100 info-box flyers taken, 65 end up in the hands of genuine buyers who will purchase, sell or borrow within the next six months. More than 80% of these prospects are uncommitted to a Realtor or Lender. Where else can you reach such a prime market, so easily, for such low cost?
Using the template we provide for you, making no changes except for phone numbers, company name, areas and price range, you will find that for every 200 flyers taken, your free recorded messages will receive 20 or more "hits." (Hits are where consumers respond, call, and listen to all or part of your recorded message.) From these 20+ hits you will receive two to four call-throughs (leads) with people asking you about your services: "Can you tell me more about how your HomeLoanFinder program works?"
This Strategy is Aided by the Words ZERO DOWN
There is a misconception by many real estate and lending professionals that high-quality move-up and upper-income professionals do not respond to zero down lead generators. Nothing could be further from the truth. Zero down campaigns bring in more high-income professionals than any other lead generators we have tested. For the past 15 years, nothing has been able to beat “zero down.” It attracts more calls, more hits, more leads, more appointments, more transactions, and more high-quality clients.
The By Referral Only Info-Box Flyers work because consumers who are in the process of looking at homes take multiple info-box flyers each day. When prospects are sorting through the ten flyers they picked up that day, your flyer will be the only one that offers an easy way to obtain more information – about the listing or other programs.
Finally, the flyers are effective because of the copy we’ve provided for you. You don’t want to tell everything about the house. Often, too much information diminishes the number of calls you receive. You cannot sell the home in a flyer. Instead, use the copy to entice the reader to call the FREE Recorded Message where you will have the undivided attention of the listener for three to four minutes to paint a picture of opportunity and affordability.
Avoid copying the format used by most Realtors – that of quickly listing a few bullet points of the property. You want to personalize it by telling stories about the property – how the seller uses it, what it FEELS like, what you like about it. Notice how we’ve done this in the sample flyers and scripts.
To implement this inexpensive and effective strategy, you may want to work with a strategic alliance partner. If you’re a Realtor, work with a partner Lender and vice versa. If you do not already have a strategic alliance who would be willing to run this campaign with you, contact your Coach for guidance.
Using FREE Recorded Messages
To implement this amazingly effective strategy, you will need a phone system with multiple voicemail boxes. For assistance in setting up your phone system, join the Hotline Teleclass hosted by Automatic Response Technologies (ART). ART offers a basic Quick Results package that enables you to begin using the info-box flyer strategy – and other strategies – immediately. Refer to your Community Weekly On-line e-mail for the date, time, and code of the next call.
Activity |
Time |
Cost |
| Download flyer templates, customize, insert listing photo. | 30 minutes | None |
| Printing: • Copy 500 flyers or, • Outsource to Kinko’s. |
|
500 copies at $.05 each side = $50 |
| Customize, practice and record scripts. | 10-20 minutes per extension | None |
| Optional: Set up voicemail system. | 90 minutes | System with multiple boxes – varies. ART Quick Results plan – $44.95 per month |
| Optional: strategic alliance conversation. | 60 minutes | None |
How it Works:
1. Realtors and Lenders working together, select up to three listings to begin. If you do not already have a strategic alliance who would be willing to run this campaign with you, refer to the document Finding the Right Strategic Alliance Partner, Results in Action kit, July 2002. Or contact your Coach.
2. Download the Publisher file from the website. Edit the information on both sides of the flyer about the listing, phone numbers, extensions, company name, etc. and print out both sides. Use the back of the flyer “as is” with both offers. Your goal is to attract as many hotline calls as possible.
3. Designate one voicemail box in your system to describe the home shown on the front of the flyer. Designate two more voicemail boxes, one for each of the lead-generator ads on the reverse side of the flyer (example: extensions 1021, 1022 and 1023).
4. Download the scripts, minimally customize the scripts with your personal information only, and print the scripts.
5. Practice reading the scripts slowly and carefully.
6. Record the scripts.
7. Print a minimum of 500 one-page, two-sided flyers for each listing on inexpensive, 20-pound yellow or goldenrod paper. Tell the printer to use black ink.
8. Distribute the flyers to the info-boxes.
9. Track the number of hits to each voicemail box. Which ad receives the most hits? What is the hit cost? Which ad generates the most appointments? What is the appointment cost?
10. Share your hit costs, lead costs, appointment costs and transaction costs with your Coach and on the Marketing Teleclass.
Options and Alternatives:
- 5602 Info Box Flyers on SOLD Listings: Successful member Jan Cotten also used info-box flyers on SOLD listings and generated $40,000 in commissions on her initial $5 investment.
Two-Sided Info-Box Flyer – Realtors Download Template
Specific
Listing Script – Realtors Download Script
Use for ad on front of flyer.
(Introduce yourself.) Hello, this is Ralph Williams and thanks for calling my real estate help line about the home at 12900 Willow Creek Road in Kentwood. This is a lovely home, and what makes it extra special are the zero down payment and low interest rate home loan options we’ve secured for the property.
(Tell about the house.) Willow Creek is an extraordinary three-bedroom, four-bath home surrounded by more than an acre of beautifully landscaped, private grounds nestled in among some huge maples and evergreens, and flower gardens complete with a lighted waterfall and fish pond. The owners spent many happy years raising their children in this home, but now that their youngest is about to graduate from college, they’re ready to move into something smaller.
(Tell about the price and value.) Willow Creek is listed for $289,000. It's an exceptional value, in that many homes in the area have sold for well over $300,000. If you would like a computer printout showing what other homes have sold for in the area, just give me a call and I'll be happy to put one in the mail to you.
(Tell about the unique, compelling home loans.) I’ve arranged for several different types of home loans for 12900 Willow Creek. Three loans require absolutely zero down payment. Two loans feature extremely low monthly payments, and four loans are available with below market interest rates.
(Entice the listener. Tell about your Unique Service Offer.) If Willow Creek doesn’t meet your housing goals, there are 86 homes in Kentwood that qualify for these zero down home loan programs. To learn more about them, please call me for a free HomeFinder computer printout listing all the homes in Kentwood that are available for zero down payment. The printout is free and without obligation. I can e-mail it, fax it or mail it to you at your request.
(Call to action.) For more information about Willow Creek, or if you would like to see the inside, or you would like a free HomeFinder Computer printout of other homes in Kentwood that you can own with zero down payment, please give me a call at 444-4444. Again, I’m Ralph Williams, and my telephone number at U.S. Home and Realty is 616-444-4444.
(Feel-good Close.) Thanks for calling my real estate helpline and best wishes in your home search.
Consumer
Hotline/Zero Down Script – Realtors Download Script
Use for top ad on back of flyer.
Hello! You’ve reached the Consumer Awareness Hotline. I’m Ralph Williams with U.S. Home and Realty.
I started this service because many consumers think they need tens of thousands of dollars to buy a $200,000 to $350,000 home these days. You may have talked with Realtors or Lenders who have told you that you need $20,000, $25,000 or even $30,000 to buy a home in Grand Rapids.
Five years ago that may have been the case, but it is no longer true. As a matter of fact, right now there are four government-backed home loans that enable you to buy a $200,000 to $350,000 home for absolutely zero down payment.
It's easy to learn what homes and home loans are available with my new HomeFinder Service. Each night my HomeFinder computers access the Kentwood area Multiple Listing Service and search through all the information on every home listed in the entire area by every real estate company.
The computers sift and sort through all of the new listings, automatically finding and matching the homes that meet your exact specifications. The system then mails, or if you prefer, automatically faxes or e-mails you that information on a daily, weekly or twice-weekly basis… your choice.
The HomeFinder Service gives you access to inside information normally available only to real estate agents. From the privacy of your home, on a daily basis, you receive information about every single home available in the area of your choice, and you receive this information even before many other real estate agents have seen it!
As you receive information about homes you're interested in, you can study, compare, and drive by the properties on your own. When you find a home you'd like to see, all you need to do is give us a call and we'll make arrangements to get you inside the home at your convenience.
My HomeFinder team is totally service oriented. We're not salespeople. At no time will you ever be made to feel under any pressure to buy a home. When you find the perfect home, you'll know it. And then you'll tell us.
In addition to the HomeFinder Service, our team has a HomeLoanFinder computer network that searches through 436 home loan programs throughout the United States to find the best home loan programs for you. This allows us to find the very best loan to meet your personal objectives – be it low interest rate, low monthly payments or zero down payment.
As you can well imagine, there's just too much to tell you about on this brief recorded message, but it's easy for you to get more information. Just give me, Ralph Williams, a call at U.S. Home and Realty weekdays at 616-456-1950. Or, you may leave your name and number at the beep and I'll return your call weekdays between 10am and noon or evenings between 4:30 and 6pm.
This is the end of this recording. Thanks for calling, and best wishes in your home search!
Consumer
Hotline/Seller Tips Script – Realtors Download Script
Use for bottom ad on back of flyer.
Hello! You’ve reached the Home Seller Consumer Awareness Hotline.
I’m Ralph Williams with U.S. Home and Realty. During my 10 years as a Realtor, I've seen sellers make some big mistakes. This hotline is a public service that will alert you to some of the most common mistakes, and to furnish you with free customized computer printouts of homes presently for sale and homes that have recently sold in your immediate area.
A very common mistake I see sellers make is failing to do the simple things that cost almost no money, yet always make homes sell for thousands of dollars more. If your home is logically a good value, but buyers don't feel warm and emotionally attracted to the home, you will receive lower offers.
That’s because buying a home is an emotional decision on the part of the buyer. Often the buyer doesn't even consciously know why they like one home more than another... they just do. Decisions are made on a deep subconscious level tied into what makes them feel comfortable, safe and secure. That's why it's so important to make sure your home looks, feels and smells its best. Remember that you're competing with 900 to 1,200 other homes for sale. Since buyers buy on emotion… let’s look at how your home can be the cleanest, freshest and cheeriest. This will lead you to a much faster sale… at a higher price.
Here are the five most powerful factors that assure buyers experience a good feeling when they see your home:
First, what I call The Cheer Factor: For maximum visual effect, turn every light on, even on a sunny day. Light creates a warm, safe feeling. Open all window shades. Clean your draperies and curtains. Make sure your windows are spotlessly clean. Let the sun in and keep those lights on. Leaving all your lights on for two hours costs only about 23 cents, and makes your home look larger and more spacious.
Second, is The Access Factor: Buyers and real estate agents are busy. They're not looking only at your home, but fitting your home into a schedule that allows them to look at other homes as well. The more flexible you are with your showing schedule, the more buyers will look at your home.
Thirdly, is The Distraction Factor: Do everything you can to minimize distractions for the buyer. Turn the TV and the loud music off. Leave soft music playing. If at all possible, make arrangements with a neighbor to take care of children or pets. If that's not possible, consider taking a walk around the block with kids and pets while buyers browse, or simply take them outside.
Fourth is The Décor Factor: Tasteful and up-to-date decor is your best investment for getting a greater return on your money. Paint and new wall coverings makes the whole house smell clean and neat. Faded walls and worn woodwork reduce desire. Don't tell a buyer how your home can be made to look, show them by making it look great. A quicker sale at a higher price will result. Generally, you can expect to receive three to five dollars back for every dollar you invest in tasteful décor.
Fifth, is The Front Yard Factor: A pleasing exterior invites inspection of the interior, since your front yard reflects the inside condition of your house. Make certain that trees are trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Rake leaves. Plant flowers. Sweep walkways. Clean away debris. Wash windows. Remove parked cars. This all adds to curb appeal. If a buyer doesn't get a warm, cozy feeling by driving by, fewer will ask to see the inside.
Well, that's five factors to consider. However, there is one, final, most important factor to consider… and that is your competition. People don’t look at just one house and then buy. They look at five, 10 or 15 homes before making their decision. How does your home stack up against the competition?
It’s now possible for you to obtain an up-to-date computer printout, customized to your size and style of home, of all houses presently for sale in your neighborhood, as well as list of all homes that have sold in your neighborhood over the past six months. This gives you insight into your competition, and a snapshot of what buyers are willing to pay. To obtain the printout, just give me a call at my office and I'll program our computers to search your competition – the recent sales of similar homes – print the report, and e-mail it, fax it, or put it in the mail to you. This is a no-cost, no-obligation service that I provide to home sellers.
Call me at my office at 616-444-4444, and ask for Ralph Williams. Or, if you prefer, just leave your name and phone number at the end of this recording along with the best time to reach you, and I'll give you a call to get the specifics on your home before I program the computers to do the search for you.
Well, that's about it for this recording. This is Ralph Williams. Thanks for calling the Home Seller Consumer Awareness Hotline and best wishes in the sale of your home!
Two-Sided Info-Box Flyer for Lenders Download Template
Specific Listing Script – Lenders Download Script
Use for ad on front of flyer.
(Introduce Yourself) Hello, this is Sarah Adams with ABC Mortgage Company. Thanks for calling my real estate help line about the home at 12900 Willow Creek Road in Kentwood. This is a special home, and what makes it more special are the low down payment and low interest rate home loan options we’ve secured for the property.
(Tell just a bit about the listing… be enticing!) 12900 Willow Creek Road is a lovely four-bedroom, three-bath home surrounded by more than an acre of beautifully landscaped, private grounds nestled in among huge maples and evergreens. The home is decorated in the best of taste – like new in every respect – and meticulously maintained. Features include two fireplaces, three oversize heated and air conditioned garages, and a separate workshop.
(Entice the listener. Tell about your Unique Service Offer) My specialty here at ABC Mortgage is searching out little-known, low interest rate and low down payment home loans and making those loans available to consumers, and I do this for free with my HomeLoanFinder service. Our HomeLoanFinder computers make a daily search of over 430 different loan programs across the United States to find programs that exactly match your needs so that you get the lowest down payment and the lowest interest rate.
(Tell about the unique home loans) For example, right now I have four different loan plans that allow you to buy homes priced between $200,000 and $350,000 with absolutely zero down payment. We have six other loans that enable you to own the home free and clear in much less time than you'd expect. We have three loans which allow the Lender or the seller to pay all of your closing costs, and we have four loans with an APR* interest rate at under 4 1/2%.
(Call to action.) As you can imagine, there is too much to tell you about in this brief recorded message. To obtain more information about Willow Creek, or if you would like to see the inside, please call the listing agent, Ralph Williams, at U.S. Home and Realty. Ralph’s telephone is 616-456-1950.
If you would like more information about the dozens of ways you can buy Willow Creek, or homes like Willow Creek, for zero down payment or low interest, please give me a call, or leave your name and phone number at the beep. My name is Sarah Adams and I’m with ABC Mortgage, telephone 616-456-0234. My job is searching out little-known, low interest rate and low down payment home loans and making those loans available to consumers. Feel free to call me and ask any questions, with absolutely no obligation, weekdays at 616-456-0234.
(Feel-good Close) This is the end of this message. Thanks for calling and best wishes to you in your home search.
* Be sure this is the APR, per Regulation Z.
Consumer Hotline/Zero Down Script – Lenders Download Script
Use for top ad on back of flyer
Hello! You’ve reached the Consumer Awareness Hotline. I’m Sarah Adams with ABC Mortgage Company.
I started this service because many consumers think that they need tens of thousands of dollars to buy a $200,000 to $350,000 home these days. You may have talked with Realtors or Lenders who have told you that you need $20,000, $30,000 or even $40,000 to buy a lovely home in Kentwood.
Five years ago, that may have been the case, but it is no longer true.
Today, there are literally dozens of little-known home loans available for very low down payments for homes in the $200,000 to $350,000 price range.
You've probably discovered that local banks and home lending companies still offer only the traditional two or three standard types of home loans – all requiring large down payments.
We are not a bank. I'm a loan consultant. My fees are paid by the Lender so there is no fee to you for my service. Unlike banks, my specialty is home loans. Our HomeLoanFinder computer network searches through 436 home loan programs throughout the United States to find the best home loan programs. This allows me to find the very best loan to meet your personal objectives – be it low interest rate, low monthly payment, or low down payment.
For example, we presently have three home loans that allow you to buy $200,000 to $350,000 homes for absolutely zero down payment; four loans that are paid off in full in much less time than you'd expect; two loans where the Lender will pay all of your closing costs; and three loans with an APR* interest rate that begins at under 4%.
Here at ABC Mortgage Company our HomeLoanFinder computers search out the very best home loans to meet your personal specifications and homeownership goals. We call this free service our HomeLoanFinder Service, and it searches through 436 different home loan programs throughout the United States and matches them exactly to your needs.
To qualify for these home loan programs you, or you and your spouse combined, need to earn a total of at least $___________ per year, and have a record of paying your bills and rent on time for the past 18 months.
There is no cost or obligation to input your preferences into our HomeLoanFinder Service. It's as easy as a phone call. Just call me, Sarah Adams, at ABC Mortgage Company at 616-456-0234 between 9am and 4pm, Monday through Friday to learn more about how many of these new government-backed home loan programs you qualify for. Or, you may leave your name and number at the beep and I'll return your call weekdays between 10am and noon or evenings between 4:30 and 6pm.
This is the end of this recording. Thanks for calling, and best wishes in your home search!
* Be sure this is the APR, per Regulation Z.
Consumer Hotline/Refinance
Options Script – Lenders Download Script
Use for bottom ad on back of flyer
Thank you for calling Sarah Adams’ Consumer Home Loan Hotline.
Because interest rates have dropped so dramatically over the past year, if the interest rate on your current home loan is ___% or more, you can lower your house payment and save tens of thousands of dollars of interest, with zero fees or closing costs.
You may have spoken with other home mortgage firms who told you that you would need to pay $3,000, $5,000, or even $10,000 in fees and closing costs to obtain a new loan. That's just not necessary. Our HomeLoanFinder computers are linked to a vast national network of mortgage lenders and sift daily through more than 730 home refinance loan programs to find the best loans for your home and personal situation. At the present time, 37 home loans are available to refinance your home with the Lender paying all your closing costs or fees. In fact, eight of these loans enable you to actually put money in your pocket, while you're lowering your interest rate and house payment.You may have discovered that local banks and mortgage companies offer only three or four types of home loans with a "take-it-or-leave-it" attitude. We're not a bank. We're home loan consultants and we specialize in finding the loans that best fit your personal needs and strategies.
Do you want the lowest monthly payment? Our computers will find it for you. Do you want the lowest possible interest rate? Do you want the most money in your pocket while still lowering your monthly payment? Our computers will find it. If you'd like to know how much money you would save by refinancing, our free, no-obligation computerized HomeLoanFinder Service will search our databases to find the best home loans available for your personal situation.
The whole refinancing process is very simple – far simpler than when you purchased your home. Our specialty is presenting you with concrete options that you can compare side-by-side to determine very quickly just how much a new, lower interest rate loan can reduce your payments.
(The following paragraph tells a story. It may seem "long winded" to you, but consumers are hungry for real life examples. If you have any doubts, test the script both WITH the following "illustrative" paragraph and without. Which yields the best results? Know your numbers! If you have any questions, join us on the Marketing TeleClass.)
For example, Cathy McNamara's case is typical of the many people we help. Cathy's monthly house payment was at a level she was comfortable maintaining. She called after noticing that mortgage rates were lower and asked if it would make sense for her to refinance. Cathy is a school teacher and is paid 10 months out of the year. It was important for her to save enough money for living expenses over the summer months, be able to contribute to her retirement plan, and still have extra money to put towards her vacation fund. Our computers found eight different programs that would save Cathy money. After showing Cathy all her options, she selected a loan that would lower her monthly payments by enough to take a great vacation every summer. She was ecstatic!!
Here are some other examples of typical home owners who have saved thousands of dollars:
- Ron and Pam Kimble reduced their home loan payment by enough to pay off their credit card debt.
- Ken and Susan VanderVeen reduced their home loan payment and built an addition on their home.- Scott and MaryAnn Phillips reduced their home loan payment and started a college fund for their new baby.
As you can well imagine, there's just too much to tell you about on this brief recorded message, but it's easy for you to get more information. Just give me, Sarah Adams, a call at ABC Mortgage at 616-456-0234 or you may leave your name and phone number at the end of this message and I will return your call. Again, my name is Sarah Adams, and you may reach me at 616-456-0234 or leave your name and phone number at the end of this message.
This is the end of this recording. Thanks for calling, and best wishes in your home search.
(Optional Paragraph For Lenders Employed By Commercial Banks:
You may have discovered other local banks and mortgage companies offer only three or four types of home loans with a "take-it-or-leave-it" attitude. Old Kent Bank has made a strong commitment to the Kentwood community to look all across the country to find the best home loans for our clients. Here at the Old Kent mortgage department, we specialize in finding the loans that best fit your personal needs and strategies.)