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Powerful Lead-Generating Homes Magazine "Classified-Style" Ads — D'arcy Garibay and Mark Nored Sample
How You Can Invest $421 In Homes Magazine Ads That Stand Out From Your Competition, Bring You Top Quality Buyers, And Yield $27,070
Look:
Listen:
Marketing Call, March 12, 2001 (52 mins)
Learn:
D'arcy Garibay and Mark Nored, of RE/MAX Integrity in Eugene, OR use a powerful strategy to market their listings and create tons of new business.
Instead of running an ad for their listings in the Homes Magazine that looks just like everybody else's ads, they place ads that look to all of the world like a full page of classified ads. Some of the ads have photos, some don't. This strategy of having a look that is totally different from the competition is exceptionally powerful at flying under the "advertising radar" of consumers paging through the magazine, stops them in their tracks, and draws their interest, all because their pages look so different.
In the Click Training Mark and D'arcy share how they developed this strategy of "drawing the eye" of consumers by working with Terry and Dean in the Marketing and Ad Clinic TeleClasses. As a result, they have a finely tuned machine that produces highly profitable results. Listen how they "know their numbers." Listen to how they track their results. Listen as they explain how during the previous month they invested $421 and closed to date $27,070 with more high-end buyers still in the pipeline.
You'll also hear Mark share how their formula of headline, classified, and some photos all combine to generate enormous response. As you study their ads (at the bottom of this page) you'll see that their ads don't contain a logo, their photos, or a slogan. Here are their numbers from the previous month: Number of hits to their hotline: 317. Cost per hit: $1.33. Number of consulting appointments: 20. Number of transactions: seven closed with 15 buyers (both first-time and move-up high-end buyers) in the pipeline. Total cost of their ad campaign (including their hotline bill to ART): $421. Gross commission from their campaign: $27,070 — so far.
Get MORE Information:
Scripts used — Document 9020, By Referral Only, Market A Listing #2
Scripts used — Document 9022, By Referral Only, Market A Listing #4
Scripts used — Document 9015, By Referral Only, HomeFinder + Holist #2
Samples/Templates:
Sample Classified Advertising geared towards First Time Buyers
|
Santa
Clara Area – No Down Payment |
| West
Eugene Area – Lovely 3 bedroom home. Quiet street. Spacious family room, 2 car garage. Only $119,000. Free Recorded message 1-800-123-4567 Ext.102 |
Sample ad for higher end buyers placed in The Marketplace Free paper
| University
Area – Lovely 3 bedroom, 2 bath home. Approx. 1950 sq. ft. Large bonus room. Large lot. Just 3 blocks from Hayward Field. Only $179,000 Free Recorded message 1-800-123-4567 Ext.123 |
| South
Hills Area - Lovely 4 bedroom, 2 bath. Approx. 1868 sq. ft. New carpet & hardwood floors. Only $167,000. Edgewood Schools. Free Recorded message 1-800-123-4567 Ext.1103 |
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