This Campaign Will:

• Find Buyers Even If You Have No Listings
• Find Buyers In Any Target Market You Select
• Give Those Buyers Reasons Why They Benefit By Calling You

The Marketing:

• RULE #1 when writing ads: TARGET YOUR AUDIENCE!
• You can't be all things to all people. Don't run a general "HomeFinder" ad, because you will get almost no calls. People don't know what a HomeFinder service is, and don't know that they know want one until they hear your benefit packed script. The purpose of the ads on this page are solely to get the call.
• The purpose of the ad is to get the call. The following ads will attract calls for $120,000 to $300,000 ready-to-buy buyers in Kentwood. By changing the price range and location, this format will work for finding ready-to-buy buyers in an upscale target area, or any first, 2^nd or 3^rd time buyer target price range from $70,000 to $2,000,000.
• The ads get calls because they get the buyer's interest talking about a house instead of a service. Your ad can't sell your service. Your ad has only one purpose – to get a call!
• The script can't sell your service, either. All your script can do is make the caller want to know more about your service. It's only job is to get the caller to call you or leave a message.
• The power of this script comes from that fact that all buyers want information. This script offers them information that they truly desire… a HOTLIST of the best buys!
• Canadians: The same applies for you. Just insert $10,000 down for a $200,000 home instead of zero down payment. 63% of all Canadians surveyed did not know that they could own a $200,000 home for only $10,000 down.
• The following script works to create compelling benefits for prospects to call you. Note the non-threatening language like "computerized" (rather than a human who will try to make you feel obligated), "no-obligation" (rather than "let's meet so I can make you feel obligated") and "free" (many buyers don't know how we're paid).

The Ads:

CASCADE – Lovely 4 bedroom, 3 bath home. Quiet street. Zero down payment. Free Recorded Message: 800-555-1212, ext 453. ABC Realty.

CASCADE – Lovely 4 bedroom, 3 bath homes. Quiet streets. $150,000 - $250,000. Zero down payment. Free Recorded Message: 800-555-1212, ext 453. ABC Realty.

CASCADE – Lovely 3BR, 2 bath homes. Fireplaces. Trees. $220,000 - $350,000. Zero down payment. Free Recorded Message: 800-555-1212, ext 495. ABC Realty

Test, test, test:

You don't know what will work for you, in your target market, in your area. You must test variables, and track response. Sometimes the ads and scripts will work for you the first time you try them, exactly as shown. Other times the classifieds won't pull well. You don't know (and never will know) until you try.

Classifieds:

(__) Classified in your daily newspaper under homes for sale with price, ext 101

(__) Classified in your daily newspaper under homes for sale without price, ext 102

(__) Classified in your daily newspaper under homes for rent, ext 103

(__) Classified in your weekly shopper under homes for sale with price, ext 104

(__) Classified in your weekly shopper under homes for sale without price, ext 105

(__) Classified in your weekly shopper under homes for rent, ext 106

Display Ads:

Sometimes an editorial style display format works better than classifieds. You can test a small display style ad in a homes magazine or as a Money Mailer or Val-Pak "coupon" to be distributed in high rental communities. Or try it as a postcard mailed to tenants. Put a display ad in your client newsletter. Or pay the newspaper to put this inside the paper as an "insert"… this usually costs about six cents each for the paper to print and distribute to about 5,000 apartments. The key is to do something. Test different media. Track your results. Use Hotline To Hot Properties and you can track exactly which ad gets you the most calls.

To triple response, your ad must ad must look exactly like the editorial copy in the publication. The fonts of the headline and the body copy must match the publication's format exactly, or your ad will look like an ad and be screened out and ignored by hundreds of prospects.

(__) In daily newspaper , ext 107

(__) In weekly shopper, ext 108

(__) In neighborhood newsletter, ext 109

(__) In one "slot" of a Homes Magazine, ext 121

(__) Blow up to 8 X 11 yellow flyer and send or deliver to apartments, ext 110

(__) Blow up to 8 X 11 yellow flyer and send or deliver to market area comprised of individuals who would love to "move up" to your target market, ext 111

(__) Blow up to 8 X 11 yellow flyer and place on bulletin boards in grocery stores (ext 112), libraries (ext 113), community centers (ext 114), at offices (ext 115), on telephone poles near bus stops, wherever they may be seen.

The Script:

Home Finder Script

Hi, this is Terry Hunefeld. Thanks for calling my Cascade Home Finder Service. I specialize helping people find lovely homes in the Cascade and Ada areas in the $120,000 to $300,000 price ranges for very low down payments, often zero down payment. And I do this all for free, with my computerized, no-obligation Home Finder Service.

While most lenders and banks use only 3 to 4 different types of loans, all requiring $20,000 to $60,000 down payment, I work with national mortgage companies who offer dozens of low down payment and zero down payment home loans for executive homes.

As of the date of this recording, there are 187 homes, on lovely wooded lots in Ada and Cascade, priced between $120,000 and $300,000 that qualify for my zero down payment home loans.

Here's how my free Home Finder service works: Each night, my Home Finder computers access the Grand Rapids Area Multiple Listing Service and search through ALL the information on every home listed in Ada and Cascade by every real estate company.

Then, my computers sift and sort through every listing and match the homes that are available to your exact specifications and requirements. Then, my Home Finder system automatically mails - or if you prefer - faxes or e-mails you that information instantaneously!

As you receive information about homes you're interested in, you can study… compare… and drive by the properties on your own. When you find a home that you would like to see the inside of, all you need to do is pick up your phone and give us a call. We'll make arrangements for you at your convenience and you will never be made to feel under any pressure or obligation to buy.

If you would like more information about my FREE Home Finder Service to help you find the best Cascade home buys - automatically – and then buy them for zero down payment, just call me at 555-1212 and ask for Terry Hunefeld. Thanks for calling, and best wishes in your home search!