9078

Create An Auction Effect To Market A Lovely Listing For Top Dollar


The Ads: <Test Them!>

ROCKFORD – $280,000 home for sale for $255,000. Zero down payment. Free recorded message. U.S. Home. 555-1212, ext 283.
ROCKFORD – $280,000 home for sale for $255,000. $3,193 down payment. Free recorded message. U.S. Home. 555-1212, ext 283.
ROCKFORD – Must sell. $280,000 home for sale for $255,000. Zero down payment. Free recorded message. U.S. Home. 555-1212, ext 283.
ROCKFORD – Must sell $280,000 home for sale for $255,000. $3,193 down payment. Free recorded message. U.S. Home. 555-1212, ext 283.
ROCKFORD – $280,000 home for sale for $255,000. Area of $280,000 to $500,000 homes. Zero down payment. Free recorded message. U.S. Home. 555-1212, ext 283.
ROCKFORD – $280,000 home for sale for $255,000. Area of $280,000 to $500,000 homes. $2,943 down payment. Free recorded message. U.S. Home. 555-1212, ext 283.
ROCKFORD – Must sell $280,000 home for sale for $255,000. Area of $280,000 to $500,000 homes. Zero down payment. Free recorded message. U.S. Home. 555-1212, ext 283.
ROCKFORD – Must sell $280,000 home for sale for $255,000. Area of $280,000 to $500,000 homes. $2,943 down payment. Free recorded message. U.S. Home. 555-1212, ext 283.

The Script:

Main Greeting

Hello, this is Terry Hunefeld's Real Estate Hot Line. Thanks for calling about the Rockford $280,000 home for sale for $255,000.

1416 Rosewood is located on a quiet, heavily wooded cul-de-sac street of $280,000 to $500,000 executive homes in Rockford. It's as nice, or nicer, than homes in this superb area that have sold over the past 6 months for $280,000 to $320,000.

1416 Rosewood is a lovely 4 bedroom, 3 bath home surrounded by more than an acre of beautifully landscaped, private grounds – nestled in among huge maples and evergreens, and flower gardens.

This elegant executive home is decorated in the best of taste – and is "like new" in every respect. Features include two fireplaces, a main floor family room, and a 3-car garage.

1416 Rosewood is listed for only $255,000. It's an exceptional value in that many homes in the area have sold for well over $300,000 and into the $450,000 range.

At the time of this recording, there are 8 similar 4 bedroom, 3 bath homes in the area listed for sale between $300,000 and $500,000. Over the past <time period> 12 similar homes have sold for $300,000 to $500,000.

But the best part about 1416 Rosewood is how easy it is to own it. We have arranged special home loans so that you can own it for as little as zero down payment. Right now we have 4 different zero down payment home loan programs for this home, 6 loan programs with 1% to 3% down payment with lower payments than the zero down, 4 loans where the seller or the lender will pay all of your closing costs, and 5 loans where the effective interest rate begins at under 6% interest.

If Rosewood isn't right for you, we have made these loans available to you for other homes in the $250,000 to $500,000 price ranges.

Due to the tremendous interest created by the low asking price and the wide array of home loans, the owners of 1416 Rosewood have requested that we show the property only to groups of interested viewers at an Open Showing on Tuesday evening at 6:45 PM sharp <or…test which works best for you and the listing…>on Tuesday evening at 6:45 PM sharp and Saturday at 2:25 PM sharp.

At the showing, you'll receive computer printouts of the homes that have recently sold as well as a list of the 8 homes presently for sale in the area so that you can drive by them and see for yourself how they compare. You will also receive printed details of the zero and low down payment home loans and other home loan options that we have available for Rosewood as well as other homes in the $250,000 to $500,000 price ranges, together with a copy of our weekly Best-Buy-Hotlist of the 12 best buys listed on the entire real estate board Multiple Listing Service in the ____________ area.

1416 Rosewood is located (give directions here)

If you can't attend the Open Showing(s) at <time(s)> sharp, but like the home after driving by, we will do our best to arrange a showing at another time for you, but it will only be after everyone else has had an opportunity to see it at the Tuesday evening open showing. For private showing information, call me, Terry Hunefeld, at US Home and Realty at 459-3412.

If you're interested in Rosewood, your best bet is to attend Tuesday's Open Showing. Open showings are lots of fun. There will be a lot of people there, and you won't be required to give us your name or sign a guest book. You will receive a ton of information on Rosewood, as well as on other homes that are for sale and have sold in the area, plus extensive information on the best home loans available anywhere in the country.

We'll be showing Rosewood right at <time> sharp, so please arrive on time. If you like what you see, we'll be more than happy to arrange a private showing for you so that you can return at your convenience with any advisors or inspectors you wish to bring and spend as long a time in the home as you would like.

<Optional: Here is where to test this paragraph… test the script with it and without it… which gets the most people to the home and/or creates the most calls through to you?> If you would like more information on the zero down or super low down payment home loans or our free, no-obligation Best-Buy Lists or HomeFinder Computer Searches, press the star key and then enter 4-9-5, now, to hear a message about how we can save your thousands – or tens of thousands – of dollars when you buy a home.

If you have questions or would like to speak with me about the property or the home loans, you may call me, Terry Hunefeld, at US Home and Realty at 459-3412.

This is the end of this recording. You may press ___ to replay it, or give me a call at 459-3412. Thanks for calling, and best wishes in your home search.



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