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9079 Market A "Not Perfect" Listing By Creating Urgency And Invoking the "Auction Effect"
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The Ads: <Test Them!>
The Script: Hello, this is Terry Hunefeld's Real Estate Hot Line. Thanks for calling about the Cascade $295,000 home for sale for $255,000. It's located at 5680 Shadow Brook, on a <say something here as good as you can about the neighborhood…> street <or neighborhood> of $300,000 to $500,000 executive homes in Cascade. <Now, list just a few of the "best" features of the property…> It has 4 bedrooms, 3 baths, 2 car garage and has a spacious, secluded half acre lot. At the time of this recording, there are 8 similar 4 bedroom, 3 bath homes in the area listed for sale between $300,000 and $500,000. Over the past <time period> 17 similar homes have sold in the area for $300,000 to $500,000. <Now for the fatal flaw… to give the script believability, you must now talk about why it is priced so attractively and below others in the area…> 5680 Shadow Brook is listed for only $255,000 because it needs some cosmetic work. To compare favorably with homes in the $300,000 to $400,000 range in the area, it needs new carpeting, new painting and new lighting fixtures. We have written estimates for this work to be done for $17,550. So, if you put in new carpeting and light fixtures and have the home professionally repainted, you could own this home for $255,000 plus $17,500 for improvements, for a total of $272,500, and you will own a home that compares very favorably with homes in the $300,000 to $400,000 price range. But the best part about 5680 Shadow Brook is how easy it is to own it. We have arranged special home loans so that you can own it for as little as zero down payment. Right now we have 4 different zero down payment home loan programs for this home, 6 loan programs with 1% to 3% down payment with lower payments than the zero down, 4 loans where the seller or the lender will pay all of your closing costs, and 5 loans where the effective interest rate begins at under 6% interest. If Shadow Brook isn't right for you, we have made these loans available to you for other homes in the $240,000 to $500,000 price ranges. Due to the tremendous interest created by the low asking price and the wide array of home loans, the owners of 5680 Shadow Brook have requested that we show the property only to groups of interested viewers at an Open Showing on Tuesday evening at 6:45 PM sharp <or…test which works best for you and the listing…>on Tuesday evening at 6:45 PM sharp and Saturday at 2:25 PM sharp. At the showing, you'll receive computer printouts of the 17 similar homes that have recently sold in the Shadow Brook area as well as a list of the 8 homes presently for sale in the area so that you can drive by them and see for yourself how they compare. You will also receive printed details of the zero and low down payment home loans and other home loan options that we have available for Shadow Brook as well as other homes in the $250,000 to $500,000 price ranges, together with a copy of our weekly Best-Buy-Hotlist of the 12 best buys listed on the entire real estate board Multiple Listing Service in the ____________ area. 5680 Shadow Brook is located (give directions here) If you can't attend the Open Showing(s) at <time(s)> sharp, but like the home after driving by, we will do our best to arrange a showing at another time for you, but it will only be after everyone else has had an opportunity to see it at the Tuesday evening open showing. For private showing information, call me, Terry Hunefeld, at US Home and Realty at 459-3412. If you're interested in Shadow Brook, your best bet is to attend Tuesday's Open Showing. Open showings are lots of fun. There will be a lot of people there, and you won't be required to give us your name or sign a guest book. You will receive a ton of information on Shadow Brook, as well as on other homes that are for sale and have sold in the area, plus extensive information on the best home loans available anywhere in the country. We'll be showing Shadow Brook right at <time> sharp, so please arrive on time. If you like what you see, we'll be more than happy to arrange a private showing for you so that you can return at your convenience with any advisors or inspectors you wish to bring and spend as long a time in the home as you would like. <Optional: Here is where to test this paragraph… test the script with it and without it… which gets the most people to the home and/or creates the most calls through to you?> If you would like more information on the zero down or super low down payment home loans or our free, no-obligation Best-Buy Lists or HomeFinder Computer Searches, press the star key and then enter 4-9-5, now, to hear a message about how we can save your thousands – or tens of thousands – of dollars when you buy a home. If you have questions or would like to speak with me about the property or the home loans, you may call me, Terry Hunefeld, at US Home and Realty at 459-3412. This is the end of this recording. You may press ___ to replay it, or press the star key and then enter 4-9-5, now. Thanks for calling, and best wishes in your home search.
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