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The Find-A-Realtor Letter

Strategy: Mail Out 30 Letters To Find Realtor Strategic Partners Who Will Serve Your Clients And Make You Look Good

1. The best places to find Realtor strategic alliance partners are at The Main Event and Community Remodel Days. Your best course of action is to always work with a By Referral Only Realtor, because they are already clear on the concept of world-class service!

2. A Realtor who takes good care of your client makes you look good.

3. A Realtor who is not "clear on the concept" of good customer care and service makes you look bad.

4. Seek strategic alliances only with other professionals who will make you look good!

5. One of the most frustrating tasks in our business is finding a "clear-on-the-concept" professional with whom you can form a mutually profitable strategic alliance.

6. The more you can trust your strategic alliance partner to do his/her job, the more you can concentrate on doing your job, thereby creating more business for both of you!

7. It's a win-win proposition for both of you — and the client!

8. There are many unqualified, "not-clear-on-the-concept" Realtors. Finding a good partner can be an exhausting process. This letter will make it much easier.

If you can't find a strategic alliance partner at a Main Event or Community Remodel Day, use the following letter.

Here's A Quick, Easy Way To Find The Most Dedicated Partners…

  • Send the following letter to 30 professionals in your community. But only mail this out if you have no By Referral Only Realtors in your area. Your best course of action is to always work with a By Referral Only Realtor, because they are already clear on the concept of world class service.
  • Only Realtors who are most likely to give superb customer service will respond. Don't even think twice about those who don't respond to your letter. If you don't get a good response after mailing out 30, then mail another 30. We have never had a member mail more than 100 to find the perfect partner.
  • When you find a partner who is clear on the concept of good service, you'll have a great partner with whom you can earn tens of thousands of dollars.
  • You want the hungriest, hardest working, most-clear-on-the-concept-of-good-customer-service, most innovative prospective partners calling you, rather than you calling them.
  • Don't ever call someone to follow up on your letter – the positioning is all wrong. You want them to call you first. (It's a test!)
  • You and your new strategic partners can now share in the costs of using your Automatic Prospecting System (APS) to get ready-to-buy buyers and sellers to call you.
  • You both share the clients – Realtors find the home, Lenders place the loan. By using By Referral Only principles, you each make the other look terrific in the eyes of the clients.
  • Win. Win. Win. All the way around.

Your Letterhead

Dear (Realtor name here):

Would you be interested in my sending you a steady stream of highly-qualified, read-to-buy buyers in return for your commitment to treat those buyers like royalty?

I'm writing this letter because I'm frustrated. In your business, like mine, many Realtors promise high-quality service and then don't deliver. I have implemented a system of excellence for buyer clients here at Anchor Mortgage Company that virtually assures a steady stream of referrals and repeat business.

My programs are so effective that I'm looking for another Realtor who will make a personal commitment to continue that system of excellence throughout the home-buying process.

I use real estate hotlines to find buyers and new clients. My hotlines receive calls from hundreds of buyers every month. After a series of qualifying steps, the most sincere buyers wind up in my office where I check their credit, verify their employment, and make a decision as to whether I feel they are truly qualified and motivated.

I don't work with buyers unless they are sincere, qualified and motivated — what I call "ready-to-buy" buyers.

This is where you come in.

1. I am looking for a Realtor who will help my buyer clients find the homes of their dreams without manipulation, pressure or a sense of feeling obligated.

2. I am looking for a Realtor to make me look good. I want our clients to say to their friends, "John Lenderfield at Anchor Mortgage Company recommended me to Bob Edwards at XYZ Real Estate Company. He said Bob was the best Realtor in town, and boy-oh-boy, was he right! Bob was delightful, and represented my best interests every step of the way. He made the entire process easy and enjoyable!"

3. I am looking for a Realtor who shares my commitment to the highest level of service.

4. I am looking for a Realtor to help share in the marketing expenses for this program in return for a steady, dependable stream of qualified, motivated buyers.

If you and I decide to work together, I'll send you some ready-to-buy buyers. After a transaction or two, if we like working with each other and work well together, I will send you even more buyers.

When you find the right home for the buyer, then I'll find the very best home loan for them.

If you're interested in having me send you ___ to ___ additional transactions over the next 12 months, please give me a call.

Sincerely,

Your name

P.S. Many agents talk about service. I'm looking for a world-class Realtor to work with who will actually deliver! If you honestly feel that you would be willing to render this level of service in return for a steady flow of qualified buyers, and if you're committed to growing your business, please give me a call.


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