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A well written Client Newsletter is among the easiest and least expensive tools you can use to stay on the top of the consciousness of your clients. If your newsletter is warm and personal, it can literally double or triple the number of referrals you receive every year.

If your Client Newsletters are not a dependable source of referrals for your business, you're not alone. It's a fact that consumers sort their mail over a wastebasket. Unless a Client Newsletter offers interesting and valuable information to the consumer, it will get thrown in the trash without being read.

Terry Hunefeld has written a special report about Client Newsletters, drawing on his years of direct marketing experience. The report contains dozens of tips and strategies on how to make your Client Newsletters far more effective – and get them mailed out for free! The Client Newsletter Report is free to Members of the By Referral Only Community and shows you how to:

• Get your Client Newsletters produced, printed and mailed every month – for no cost to you.
  
  
• Make simple changes to your newsletters so that your readers see real value in them and read them from cover to cover.
  
  
• Stay on the "top of the consciousness" of all your clients so that they become "automatic-client-generators" for your business.
  
  
• Position yourself as a highly competent, qualified expert in the minds of prospects you haven't even met yet.
  
  

Free Report Available To Members of the By Referral Only Community
You can obtain a copy of "How To Use Client Newsletters To Double Or Triple Your Referrals" by accessing Members Only Resource Exchange Document #9095.

The Best Of The Best
To see Terry's Best Picks, actual samples of what highly successful By Referral Only Community Members are doing with their own personalized Client Newsletters, read "The Best of the Best," Members Only Resource Exchange Document #9096.

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John's Home News

April 1998 News You Can Use To Save Time And Money

Inside This Issue 3 Ways To Stay Healthy Car Buying Secrets How To Look And Feel Great! 5-Minute Stress Relief Strategies To Make Moving Easier On Your Children Secrets Of Being A Good Boss Prevent A Heart Attack

3 Secrets To Avoiding Colds Most everyone develops a case of the sniffles, sneezes, or sore throat from time to time. Follow these simple steps to reduce your chances of catching a cold. Keep your nose clean. In order to become a cold, a virus needs to lodge itself in the nasopharynx (where nasal passages meet the mouth), so keep germs away from the base of the nose. Wash your hands with an antibacterial soap, and keep them away from your nose and eyes. Drink a lot of water. Spending an entire day in an office building means you're breathing recirculated air. This air distributes viruses among all people present and dries out mucus membranes that normally work to trap invaders. Drinking plenty of liquids helps to remoisten mucus and carry away infection. Get enough sleep. Sleep helps keep your immune system in good operation, so get plenty of rest to both ward off a cold and shorten its life span.

Car Buying Secrets If you're buying a new car, go shopping at the end of the month. The dealer is usually less anxious about covering monthly overhead costs then, and is motivated to sell in order to avoid paying another month's interest on the borrowed inventory. Furthermore, salespeople may be participating in a bonus plan that kicks in based on the number of sales made in a month. If he's nearing his quota, your salesman may settle for less commission on your car than he would have at the beginning of the month. Also recommended: Shop just before closing – when the salespeople are eager to make a deal and the car you're trading in will get a less thorough examination. Buy in September or October to get deals on end-of-model-year autos.     How To Relieve Stress in 5 Minutes If you sit at a computer all day long, try these simple exercises several times a day to prevent wrist strain, neck aches, and back pain. Neck Stretch – Drop your head to one side and hold for 10 seconds. Repeat to the other side. Drop your head to your chest and hold for 10 seconds. Turn head slowly from side to side. Upper-Back Stretch – Grasp your hands behind head and slowly turn shoulders to one side, then the other side. Shoulder Shrug and Roll – Raise your shoulders toward your ears. Hold and release. Roll shoulders forward and repeat in the opposite direction. Finger Fan – Spread your fingers wide with palms down and hold 6 seconds. Make a tight fist and release. Wrist Stretch – Stand with arms at your side, reach across and grasp your forearm. Bend hand up from wrist. Hold and relax. Repeat three times. Back Arch – Stand and place your palms on your lower back. Raise your chin and arch your back. Exhale and release. 5 Strategies That Will Make Moving Easier On Your Children Moving to a new community is a very stressful experience for a family, and it can be especially hard on the children. Being the new kid on the block, it seems as if everyone else has a best friend or a secure group. A child also is thrown into a new curriculum, in which he or she is ahead in certain subjects and behind in others, causing boredom and anxiety. Kindergartners or first-graders may be particularly vulnerable to a move because they are in the process of separating from their parents and adjusting to new authority figures and peer groups. A relocation can interfere with that process by causing the child to return to a more dependent relationship with his or her parents. In general, the older the child, the more difficult he or she will have with the move because of the increasing importance of the peer group. Some children may not talk about their distress, so parents should be aware of the warning signs of depression, including change in appetite, withdrawal, a drop in grades, irritability, sleep disturbances, or other dramatic changes in behavior. Despite all the possible negatives, moving also can be a positive growth experience for children, leading to increased self-confidence and interpersonal skills. To help children with this difficult transition, parents should take the following steps. Make sure the children understand why the move is necessary. Familiarize the children with the new area using maps, photographs, or the daily newspaper. Describe advantages of the new location that the children might appreciate, such as the mountains, a lake, or an amusement park. Get the children involved in activities sponsored by the local church or synagogue, scouts, or community center. If the child is a senior in high school, consider the possibility of letting him or her stay with family or close friends until the end of the school year. How To Look Better And Feel Great! Follow these tips on form to reduce your risk of injury, and ensure that your body works at its peak, when walking for fitness. BODY – Stand up straight. Look directly ahead. Keep your shoulders back and relaxed, chest out, and tailbone slightly tucked under. ARMS – Shake out your arms and wrists to relieve tension. Bend your arms at the elbow, wiggle your fingers, and then hold your hands in loose balls. Swing your arms naturally as you walk, but try not to let your hands extend above your chest. LEGS – Keep your steps short and fast. The faster you move, the better your cardiovascular workout. Try to keep an even stride and maintain a steady pace. FEET – Walk using a heel-to-toe motion. Your heel should be the first part of your foot to hit the ground; then roll along the length of your foot and push off with your toes. This motion reduces the risk of shin splints and tendon pulls. And don't forget to stretch. Stretching before heading out for your walk relaxes your body, increases your general coordination, and warms your muscles, which reduces the possibility of injury. Conditioning stretches after your walk let your body cool down, return your heartbeat to its pre-workout rate, and help relieve tired muscles. 10 Secrets of Being A Good Boss Here are some ideas from an article written by Bill Gates about 10 qualities that make a good manager. They may help you refine your management skills. Put thought into your industry choice. Make it one you enjoy. It's hard to be productive in a field you don't have genuine enthusiasm for. Recognize when an employee needs to be fired. No matter how well-managed, a mediocre team produces mediocre results. Don't keep someone on the job because he's "not terrible" at what he does – replace him or move him to a set of responsibilities where he can succeed. Create an environment that encourages productivity. You can maximize productivity using several different approaches, such as giving everybody his or her own office, moving everybody into a large open space, or offering financial incentives. The most successful techniques depend on the context, and a combination of approaches usually is necessary. Make sure your definition of success is clear. Employees need to know what constitutes success so they can measure their achievements and work accordingly. Also, goals must be realistic – unachievable goals undermine an organization. You must be personable and a good communicator. You need to have a wide range of relationships – not necessarily personal friendships – with a fair number of people within your organization. Employees should feel free to tell you what's going on – both good and bad – and give you feedback about what people are thinking about the company. Help employees do their jobs better than you can. Ensure the success of your employees by helping them to develop their skills. If you can increase their responsibilities, it will free up more of your time to tackle new or undone tasks. If you're worried that your company won't have other challenges for you, talk to your boss – there's no shortage of jobs for good managers. Keep morale in mind. Remind employees of the importance of what they're working on – it's importance to the company and its customers. And when you achieve great results, make sure everybody shares in the credit. Don't just delegate, do something. A respected manager needs to tackle his or her own projects, in addition to doling out responsibility. Take on one of the less attractive tasks and use it as an example of how your employees should meet challenges. Make firm decisions. You don't have to decide everything the moment it comes to your attention; consider things carefully to make a solid decision so that you don't have to revisit the issue. However, you can reconsider decisions as long as you don't make it a habit. Let employees know whom to please. Maybe it's you, maybe it's your boss, and maybe it's somebody who works for you – just make sure your employees are aware. If different people have different priorities, employees need to know which drummer to march to. You Can Prevent A Heart Attack By Knowing The Warning Signs Every 34 seconds, someone dies from heart and blood vessel diseases – America's number one killer. Since most of those deaths are from heart attack, it's important to learn all you can about the disease. A heart disease happens when the flow of blood to the heart is blocked because arteries are clogged from a buildup of cells, fat, and cholesterol. Blood that tries to flow through these clogged arteries can form a clot. If this clot cuts off the blood flow completely, the part of the heart muscle supplied by that artery begins to die. You should know the warning signs so you can get help right away, if you or someone you know is having a heart attack. A life can be saved by acting quickly – get help fast if you feel or notice any of these signs: Uncomfortable heavy feeling, pressure, pain, or squeezing in the center of the chest that lasts more than a few minutes. Pain that goes to your shoulders, neck, or arms. Discomfort in your chest along with a lightheadedness, fainting, sweating, nausea, or shortness of breath. Even if you have been diagnosed with a heart disease, there's a lot you can do to improve the health of your heart. Start by making the following changes: Don't smoke. Eat a diet that's low in fat, cholesterol, and salt. Eat lots of fresh fruits and vegetables. Exercise. Keep your weight within the normal range. See your doctor for regular checkups. Follow your doctor's orders for taking medicine. Treat high blood pressure if you have it. Control your blood sugar if you have diabetes. Know the warning signs. "Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas Edison John's HomeNews Free Information Fax Form Name:______________________ Phone:______________ Address:______________________ City:______________ St:____ Zip:__________ Please (__) Mail (__) Fax Me The Following Free Info: (__) Special Report For Homeowners: Put title of your special report here (if you offer one) (__) Special Report For Homeowners: Put title of your special report here (if you offer one) (__) Special Report For Homeowners: Put title of your special report here (if you offer one) (__) Special Report For Buyers: Put title of your special report here (if you offer one) (__) Special Report For Buyers: Put title of your special report here (if you offer one) (__) Special Report For Buyers: Put title of your special report here (if you offer one) (__) Special Report For Sellers: Put title of your special report here (if you offer one) (__) Special Report For Sellers: Put title of your special report here (if you offer one) (__) Special Report For Sellers: Put title of your special report here (if you offer one) (__) Please send me information about your free, no-obligation "HomeFinder" service, where you will have your computers automatically send me listing information on homes for sale in any area that I select. (__) Please send me the special report that your computer can print out showing the features and sale prices of the (check one): (_) five (_) ten (_) fifteen most recent home sales on street/avenue or in the area. I can provide you with fast, no-obligation information on homes for sale and homes that have sold by any company: (__) Please let me know what the home at is listed for. (__) Please let me know what the home at sold for. (__) Please call me to arrange a free, no-obligation market valuation on my house. (__) Please send me more information on your upcoming class "How To ____________________________" (__) Please send me more (__) information about or (__) forms for your referral reward program. (__) Please provide a FREE subscription to your monthly newsletter to the following person. I understand you will send them a note explaining I suggested they get this FREE subscription, and that they can just call you if they wish to cancel. (If you would like me to add more than one name, just enclose names on additional paper.) Please send a subscription of (your newsletter name) to: Name: Address: City: State: Zip: Fax this form to: (423) 555-1222, or mail it to: John Smith, 123 Main Street, Anywhere, USA 54321 or just call me at 555-1212! Do Not Reproduce The Information Below In Your Newsletter. It Is For Your Information Only. The Free Information Fax Form is the most important part of this newsletter. Spend some time thinking through what reports or services you can provide to people. The more you personalize it, the more effective it will be. The Fax Form reminds your clients monthly that you are always ready, willing and able to help out with information and services, in a non-threatening fashion. When a home down the street is listed with another agent, all they have to do is call you or fax you for the information. This begins to position you as an INFORMATION RESOURCE, rather than just a salesperson. Even people on your mailing list that you have never met begin to realize that you're far more than just a salesperson! Each month that you use the newsletter, you will get more and more faxes from your clients requesting information. This means that you are at the "top of consciousness" in their minds. ATTENTION: Be Sure To Read the ReadMe.txt file on your diskette! Professionals Want To Pay You To Sponsor This Newsletter! (So That You Can Get It Printed And Mailed For Free!) Show your Client Newsletter to several certified financial planners, tax attorneys and CPA's. Also show it to home inspection companies, contractors, handymen, plumbers, electricians, and heating contractors. Tell them you would be happy to refer their names in this newsletter if they will (1) pay (all or part of) the postage and printing; and (2) send you referrals. You can endorse them in your editorial text, or put in an "ad" for their services. The more money you get for postage and printing, the more of these you can mail. The more you mail, the more business you get. Many of our members are mailing 1,000 to 2,000 of these for absolutely free, and are getting 10 or more leads a month! What do you do if you don't know the right person? Let's say that you don't know a financial planner (or the one you know says "no thanks"). What if you don't know an attorney? On the readme.txt file, is a letter that you can mail together with this newsletter to find the professional you need or want. There are hundreds of professionals out there who would love to help pay for your Client Newsletter. They only need to know about it and to know about the potential that the newsletter holds for them. The key is to get at least two or three "sponsors." For example: perhaps a financial planner reimburses you the $40 that you send By Referral Only Community each month to get this letter, a CPA pays for the printing, an attorney pays postage. The point is, do something – many professionals would give their left arms to get a good endorsement in this type of a publication – and you can get your newsletter done for free! !   THIS DISCLAIMER SHOULD BE ON ALL YOUR NEWSLETTERS Copyright 1998 John Lenderfield (Members: put your name or the name of your company in place of John Lenderfield). This information is solely advisory, and should not be substituted for legal, financial or tax advice. Any and all financial decisions and actions must be done through the advice and counsel of a qualified attorney, financial advisor and/or CPA! We cannot be held responsible for actions you may take without proper financial, legal, or tax advice!   Here is the March Quiz answer: (Don't print this in your newsletter this month. It's simply included here so you'll have the information handy as calls come in during the month.) Answer: The Chipmunk Top of Page | Close Window Copyright © 2001 By Referral Only, Inc. While you are a By Referral Only Community member in good standing, you have a personal, non-transferable license to use and adapt documents in the Members Only Resource Exchange for the sole purpose of soliciting and serving clients of your business. The documents, campaigns, special reports, ads, and other materials that you download from this website may be reproduced for your own use only, and must contain the following copyright information in each copy of your final product: Copyright © 2001 By Referral Only, Inc. All publications in the Members Only Resource Exchange are protected by U.S. copyright and trade secret laws, and are provided to you under your By Referral Only Membership Agreement. Downloading this material constitutes your agreement to protect the confidentiality of these documents. You may not distribute this material to your agents unless they are members of the By Referral Only Coaching Program. You agree not to disclose, divulge, discuss, teach to others, offer for sale or license, make or distribute copies of, or prepare derivative works based of any of this material except in the course of directly soliciting and serving clients of your business.