Look:

• Sample Ads
• Sample Lender Script
• Sample Realtor Script

Listen: Marketing Call, August 2, 2001 (62 min)

Learn:

This module gives you ads and scripts that Realtors and Loan Originators can use to generate high quality buyers and home loan applications like doctors, attorneys and high income professionals.

If you want more upper-end business, this click training with Dean and Terry take you step by step through the process.

After listening to the click training, you'll know how to (1) reach premium clients; (2) capture their attention and interest; (3) make them want more information; (4) give them a powerful, non-threatening option of calling a recorded message

You'll learn how to record the message so that when listening to the message, they form their own conclusion that:

• There is a ton of stuff that you know that they don't know,
• you have valuable knowledge that can help them achieve their dreams,
• you are a true professional who knows what you're talking about rather than a jack of all trades, so that they are compelled to call you as a consultant and ask for more information about your services.

The ads and scripts are all done for you, in downloadable form.

How it Works:

1. Listen to the click training.
2. Download the ads and scripts.
3. Insert your name, company name and phone numbers as discussed in the click.
4. Select your media (flyer, home magazine, weekly shopper, client newsletter, legal news, etc) as discussed in the click.
5. Record the script exactly as written.

Download these templates:

• Publisher Document Sample Ads:

Get MORE information:

• 5276 — Targeting Doctors, Attorneys And Other High-Income Professionals.

Samples/Templates:

Sample Ads

Lender Script For Upper-End Home Buyers

Hi, this is Bob Adams with ABC Mortgage Company. I started this hotline service because many (insert your target market here to match with your ad: e.g., doctors, attorneys, high-income professionals) think they need at least $50,000 cash to buy an executive or luxury home these days. In fact, you may have talked with real estate agents or lenders who have told you that you need $100,000 or even $200,000 to buy a Million Dollar luxury home in prestige areas like Ada, Cascade, Caledonia or East Grand Rapids.

Five years ago that may have been the case, but it's no longer true. As of the date of this recording, there are 17 home loans available for (doctors, attorneys, high income professionals) for very low down payments — and (three, four or five) of these loan programs require zero down payment! Two of the zero down loan programs require no mortgage insurance, and several allow you to finance your closing costs. All have very competitive interest rates, within one-eighth to three-eighths of a percent of conventional 20% down home loans.

You've probably discovered that local banks and most mortgage companies offer only the traditional three or four standard types of home loans — all requiring large down payments. At ABC Mortgage my specialty is helping high-income homebuyers buy luxury homes with extremely low — and often zero — down payments so you can use your money for investments or whatever else you wish to use it for.

ABC Home Loan Company is different than a bank. Unlike banks, our specialty is home loans. As a (doctor, attorney, high-income professional) mortgage loan expert, my specialty is finding the most attractive home loans anywhere in the country, not just in Grand Rapids. Every week my HomeLoanFinder computer system searches through more than 1,620 home loan programs available nationwide. This allows me to find (doctors, attorneys, professional buyers) the very lowest down payment and lowest interest rate loans available anywhere in the United States.

The HomeLoanFinder Service takes into consideration your income and debts, then locates — automatically — the best five options available, custom tailored for your profession and personal situation.

The HomeLoanFinder system is free and without obligation to (attorneys, doctors, professionally employed home buyers, high-income home buyers). The data provided by the system gives you the comprehensive, unfiltered information you need to find and obtain the perfect home loan, then save you additional tens of thousands in fees and down payment.

As you can well imagine, there's just too much to tell you about on this brief recorded message, but it's easy for you to get more information. Just give me, Bob Adams, a call at ABC Mortgage at 555-1234. That phone number again is 555-1234. This is the end of this announcement... best wishes in your home loan search.

Realtor Script For Upper-End Home Buyers

Hi, this is Bob Adams with ABC Realty. I started this hotline service because many (insert your target market here to match with your ad: e.g., doctors, attorneys, high-income professionals) think they need at least $50,000 cash to buy an executive or luxury home these days. In fact, you may have talked with real estate agents or lenders who have told you that you need $100,000 or even $200,000 to buy a Million Dollar luxury home in prestige areas like Ada, Cascade, Caledonia or East Grand Rapids.

Five years ago that may have been the case, but it's no longer true. As of the date of this recording, there are 17 home loans available for (doctors, attorneys, high-income professionals) for very low down payments — and (three, four or five) of these loan programs require zero down payment! Two of the zero down loan programs require no mortgage insurance, and several allow you to finance your closing costs. All have very competitive interest rates, within one-eighth to three-eighths of a percent of conventional 20% down home loans.

At ABC Realty my specialty is helping high-income homebuyers find and negotiate tremendously low prices on luxury homes, then obtain extremely low — often zero — down payments so you can use your money for investments or whatever else you wish to use it for.

The HomeLoanFinder System takes into consideration your income and debts, then locates — automatically — the options from 1,620 different home loan programs, custom-tailored for your profession and personal situation. The system enables us to find (doctors, attorneys, professionally employed homebuyers) the very lowest down payment and lowest interest rate loans available anywhere in the United States.

Finding the right home is important, too, and the Luxury HomeFinder System enables you to do just that — search out and identify the best buys on executive homes. We input into the system the location, specifications and price range of homes you wish to search, then let the system automatically sift, sort and screen the West Michigan Area Multiple Listing Service every night for new listings of homes meeting your exact specifications. The system then automatically delivers these listings to you by e-mail, fax or regular mail, as often as you'd like to receive them… daily, weekly or twice weekly.

Both the Luxury HomeFinder and the HomeLoanFinder services are free and without obligation to (attorneys, doctors, professionally employed homebuyers). The data provided by these systems give you the comprehensive, unfiltered information you need to find and obtain the perfect home for tens of thousands of dollars below list price, then save you additional tens of thousands in fees and down payment when you obtain a home loan.

As you can well imagine, there's just too much to tell you about on this brief recorded message, but it's easy for you to get more information. Just give me, Bob Adams, a call at ABC Realty at 555-1234. That phone number again is 555-1234. This is the end of this announcement... best wishes in your home search.