5276
Targeting Doctors, Attorneys And Other High-Income Professionals
Look:
Listen: 
Marketing Call, Sept 20, 2001 (37.4 mins)
Learn:
Jim Conley, with Nations Home Funding in Annapolis, MD worked with Dean
Jackson to create news-style ads to attract high-end buyers and borrowers.
Jim ran one of the ads in a local trade magazine for attorneys at a cost
of $228, and received three loan applications that resulted in more than
$13,000 gross commission — a return of $57 for every $1 invested.
Terry has adapted Jim's strategy and created six different ads you can
easily download, plus hotline scripts for Realtors and Lenders to attract
high-income professionals.
When you listen to the click training, you'll hear Jim talk about how
he selects the right media to reach high income professionals, the targets
his ad directly to them so that when they read the ad they say, "Hey,
that's me!"
You'll learn how to implement your choice of two different calls to action: (1) Send the prospect to your website to fill out an application, or (2) compel the prospect to call a free recorded message. There is no "right or wrong," only what works best for you, in your target market.
Download These Templates:
- Publisher Document — Sample Ads
Get MORE Information:
Samples/Templates:
Copyright © 2002 By Referral Only, Inc.
While you are a By Referral Only Community member in good standing, you have a personal, non-transferable license to use and adapt documents in the Members Only Resource Exchange for the sole purpose of soliciting and serving clients of your business. The documents, campaigns, special reports, ads, and other materials that you download from this website may be reproduced for your own use only, and must contain the following copyright information in each copy of your final product: Copyright © 2001 By Referral Only, Inc.
All publications in the Members Only Resource Exchange are protected by U.S. copyright and trade secret laws, and are provided to you under your By Referral Only Membership Agreement. Downloading this material constitutes your agreement to protect the confidentiality of these documents. You may not distribute this material to your agents unless they are members of the By Referral Only Coaching Program. You agree not to disclose, divulge, discuss, teach to others, offer for sale or license, make or distribute copies of, or prepare derivative works based of any of this material except in the course of directly soliciting and serving clients of your business.