Look:

• Classified Ad
• Script

Listen: Marketing Call, August 29, 2002 (43 mins)

Learn:

Rick Hash is with RE/MAX Select in Broken Arrow, OK. He recently launched a marketing campaign with the newspaper ad and hotline script below. His ad ran for four weekends at a cost of $68, and drew 76 hits, 12 leads, six appointments and four transactions. Rick’s commissions from the campaign: $11,590. That’s a $170-to-$1 return! To top it off, Rick obtained a referral from his During Unit with one of his new clients, and generated an additional $2955 as a result.

In the Click Training, you’ll learn

• How to select your target market.
• How to select the right classified ad.
• How to test your classified ads to develop a powerful control.
• How to select the most cost-effective and productive media to test.
• How to track your results.
• How to keep your lead-generating funnel filled with calls to your free recorded message.
• Why For Sale By Owners (FSBOs) generate so many more calls than Realtors and Lenders for every dollar spent.
• How to mimic FSBOs to achieve similar results.
• What to test if a lead-generating ad experiences decreasing results.
• How the time of year impacts hit costs.
• How to test various classifications.
• How to test different scripts against each other to determine which works the best for you.

MORE Document #9084 contains a wealth of information on variables to test in your classified ads. To keep your funnel full of leads, always test a number of these variables to see which produces the best results for you, in your target market.

Samples/Templates:

Classified Ad

ZERO DOWN PAYMENT Lovely Homes Available In Broken Arrow and Tulsa Metro Area From $80,000 - $300,000 Free Recorded Message 000-000-0000

 

Script

Hi, this Rick Hash with the Rick Hash Realty Group of RE/MAX Select. Thanks for calling my Free Consumer HomeFinder Service. I specialize in helping people find lovely homes in the Tulsa Metro area in the $80,000-$500,000 price ranges for very low down payments, often zero down payment. And I do this all for free, with my computerized, no obligation, Consumer HomeFinder Service.

While most lenders and banks use only 3 to 4 different types of loans, all requiring $20,000 to $60,000 down payments, I work with national mortgage companies who offer dozens of low down and zero down payment home loans.

As of the date of this recording, there are 225 homes in Broken Arrow, priced between $80,000 and $150,000 that qualify for my zero down payment home loans.

Here’s how my Free Consumer HomeFinder Service works. Each night, my Consumer HomeFinder computers access the Greater Tulsa Area Multiple Listing Service and search through ALL the information on every home listed in Broken Arrow by every real estate company.

Then my computers sift and sort through every listing and match the homes that are available to your exact specifications and requirements. Then, my Consumer HomeFinder system automatically mails – or if you prefer – faxes or e-mails you that information daily, weekly, or twice weekly.

As you receive information about homes you’re interested in, you can study…compare… and drive by the properties on your own. When you find a home that you would like to see the inside of, all you have to do is pick up your phone and give us a call. We’ll make arrangements for you, at your convenience, and you will never be made to feel under any pressure or obligation to buy.

If you would like more information about my Free Consumer HomeFinder Service to help you find the best home buys – automatically – and then buy them for zero down, just call me at 000-000-0000 and ask for Rick Hash. Thanks for calling, and best wishes in your home search.