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R/x For APS Success — Profitable Classified Ad Strategies

How To Write, Test And Develop A "Marketing Arsenal" Of Powerful Lead-Generating Classified Ads For Any Target Market You Desire

Look:

Listen: Marketing Call, February 5, 2001 (40 mins)

Learn:

  • In the consumer’s head, the only radio station playing is WIFM. What’s In It For Me?
  • If an ad does not have AIDA, it will produce poor results. Attention, Interest, Desire, Action.
  • Consumers don’t want a relationship, yet! Peggy is afraid.
  • The only purpose of the ad is to get a call – period!

Listen to this Click Training to learn how to use the following "classified ad template" to write and test lead-generating ads that work best for your target market. Download the classified ads from the link above and follow along on the call as you make notes.

This Click Training will show you exactly how to develop a profitable "control" ad, how to track your results, how to separate the "wheat from the chaff," and how to test variations to make your ads even more powerful and your marketing even more effective.

Download the page of classified ads. Note that each ad is subtly different. You have no way of knowing which ad will work best for you until you test. One thing is for sure — when you test, you will discover (often with surprise!) that one type of ad always out-pulls another. It depends on the publication, the target market, the classification — and you'll be the only one in your market who knows the secret!

____________________ – Lovely executive home(s). Quiet Tree lined street(s). (Test price range here: eg $_____,000 - $_____,000.) Zero down payment. Free recorded message. 1-800-555-1212, ext 384. ABC Realty. Don’t put in company name unless required by law!

Test, Test, Test!

Classifieds:

Test 5
Variables:
  1. Lead Words.
  2. Down Payment vs. No Down Pmt
  3. Price Range vs. No Price Range
  4. Media
  5. For sale vs. for rent

(__) Classified in your daily newspaper under homes for sale with price, ext 101
(__) Classified in your daily newspaper under homes for sale without price, ext 102
(__) Classified in your daily newspaper under homes for rent, ext 103
(__) Classified in your weekly shopper under homes for sale with price, ext 104
(__) Classified in your weekly shopper under homes for sale without price, ext 105
(__) Classified in your weekly shopper under homes for rent, ext 106


Display Ads:
To triple response, your ad must look exactly like the editorial copy in the publication. The fonts of the headline and the body copy must match the publication’s format exactly, or your ad will look like an ad and be screened out and ignored by hundreds of prospects.

(__) In daily newspaper, ext 107
(__) In weekly shopper, ext 108
(__) In neighborhood newsletter, ext 109
(__) In one "slot" of a Homes Magazine, ext 121
(__) Blow up to 8 X 11 yellow flyer and send or deliver to apartments, ext 110
(__) Blow up to 8 X 11 yellow flyer and send or deliver to market area comprised of individuals who would love to "move up" to your target market, ext 111
(__) Blow up to 8 X 11 yellow flyer and place on bulletin boards in grocery stores (ext 112), libraries (ext 113), community centers (ext 114), at offices (ext 115), on telephone poles near bus stops, wherever they may be seen.
(__) Convert to postcard and mail 1000 to: _____________________

Download The Templates:

Get MORE Information:

Samples/Templates:

 

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