Look:

• Just Listed Letter for Realtors
• APS Script for Realtor Just Listed Letter
• Just Listed Letter for Lenders
• APS Script for Lender Just Listed Letter

Listen:     Marketing Call, February 20, 2003 (26 mins.)

Learn:

Agents: This easy-to-implement Just Listed Letter campaign will help you sell more of your own listings. For the best results, use this program in conjunction with the listing marketing strategies contained in MORE Document #5099. When this letter is used in conjunction with the Info-Box Flyer Campaign and an Ugly Yellow Sign, you’ll double or triple the number of listings you sell yourself and “wow” the entire neighborhood, thereby attracting even more listings.

Lenders: This campaign will generate leads for your home mortgage lending services. It will also create far more good will with real estate agents than a box of donuts because you’re (1) making them look good to the seller, (2) making them look good to the neighborhood (a source of future listings) and (3) creating traffic that will increase their opportunity to sell the listing, thus earning both sides of the commission.

Instead of a postcard from a real estate agent shouting “Just Listed,” this campaign creates curiosity and interest because the letter comes from a homeowner instead of an agent.

The Realtor letter is mailed immediately upon listing the property. It notifies the seller’s neighbors that they will be moving. The letter attracts interest and makes neighbors feel special because the seller is informing them of the move before the For Sale sign goes up. The Lender letter can be mailed anytime because the focus is on new home loan information provided by the Realtor and Lender.

The most important thing is for the letter to come from the seller and not from you. Use the letter template to make 100 copies with the seller’s information and signature.
Now, be careful of the details!

• Print on plain white stationary – nothing fancy.
• Use a postage stamp, not metered.
• Use a plain white envelope with no return address – not your business logo envelope.

If you’ve ever used a just-listed postcard before, you’ll be pleasantly surprised with the increase in response and showing activity this simple letter produces.

How it Works:

1. Download the Microsoft Word Just Listed Letter from this document. Change the areas highlighted in red to your client’s specific information.
2. Print the letter, then meet with your clients (or, Lenders, meet with the clients of the Realtor who listed the property) to explain the program. Explain that you will pay to mail the Just Listed Letter in their name and that it will attract a flurry of attention and activity, thereby helping their home sell faster, for more money.
3. Obtain the seller’s signature on the Just Listed Letter.
4. Print 100 Just Listed Letters.
5. Download the Microsoft Word Just Listed Letter APS Script from this document. Change the areas highlighted in red. Don’t add or subtract other language from the script without getting expert advice from your Coach, the Marketing TeleClass or Ad Clinic.
6. Designate a voicemail box in your system for the Just Listed Letter Script.
7. Record the Just Listed Letter Script.
8. Use a Criss-Cross Phonebook, City Directory or your Title Company to obtain the names and addresses of the 100 nearest neighbors.
9. Mail the Just Listed Letter to the 100 nearest neighbors before installing the For Sale sign.
10. Track your numbers and share your hit costs, lead costs, appointment costs and transaction costs on the Thursday Marketing TeleClass.

Download These Templates:

• Microsoft Word Document – Just Listed Letter for Realtors
• Microsoft Word Document – APS Script for Realtor Just Listed Letter
• Microsoft Word Document – Just Listed Letter for Lenders
• Microsoft Word Document – APS Script for Lender Just Listed Letter

Get MORE information:

• 5575: Tracking Your Lead-Generation Results – When you know your numbers, you know what works best in your target market and your marketing becomes even more powerful and productive.
• 5554: Compel Consumers to Want to Take That Next Step of Meeting with You in Your Office – Lead generation compels prospects to call you to learn more. They’re open, with a receptive attitude. What’s the next step?
• 9082: The Enormous Power of Zero Down When Generating Leads – Why offering “Zero Down Payment” as a lead generator boosts results in every target market we’ve tested.
• 5099: Sell Your Listings Fast – A step-by-step marketing campaign to sell your listings more quickly. Includes scripts that compel consumers to inspect your listings.
• 5243: The Zero Down Home Loan Consultation – A must-listen for Lenders who are tired of competing on rate. Listen to this Click Training and discover how easy it is to eliminate the rate conversation forever... geared to consultations for $200,000 to $1,000,000 loans.

Samples/Templates:

Just Listed Letter for Realtors

APS Script for Realtor Just Listed Letter

Hello, this is Rob Walsh’s Real Estate Help Line. Thanks for calling about the home at 5463 Londonderry in Princeton Estates, a quiet cul-de-sac street of lovely $280,000 to $450,000 homes.

This extraordinary three-bedroom, three-bath home is surrounded by a half acre of beautifully landscaped, private grounds nestled in among huge maples, evergreens, and flower gardens. The home is decorated in the best of taste – like new in every respect – and meticulously maintained. Features include family room and living room with fireplaces, slider doors off the kitchen/eating area to an enormous wood deck, a three-car garage and a separate workshop.

5463 Londonderry is listed for $329,000. It’s an exceptional value, in that many homes in the area have sold for well over $370,000. If you would like a computer printout showing what other homes have sold for in the area, just give me a call and I’ll be happy to mail one to you.

I have arranged for several different types of home loans for Londonderry. Three loans require absolutely zero down payment. Other loans feature very low monthly payments. Still other loans have extremely low interest rates.

5463 Londonderry is located at <Give directions>

We’ll be showing the inside of 5463 Londonderry at <time> sharp on <day>. If you would like to see the inside of this beautiful home, receive a computer printout of other homes for sale in the area, and receive a printout with the details of homes in the area that have already sold, stop by the open house at <time><day>. If you’d like to reach me directly for more details on the home or the home loans, my phone number at U.S. Home is 555-1212.

(The following paragraph tells them who you are again, as they may not have gotten it the first time. Speak slowly.)

Again, this is Rob Walsh with U.S. Home and Realty. If you’d like to reach me directly, my phone number is 555-1212.

Thanks for calling, and best wishes in your home search.

Just Listed Letter for Lenders

APS Script for Lender Just Listed Letter

Hello, this is Gordon Engstrom’s Home Mortgage Help Line. Thanks for calling about the home at 5463 Londonderry in Princeton Estates, a quiet cul-de-sac street of lovely $280,000 to $450,000 homes.

This extraordinary home is listed by Rob Walsh of U.S. Home and Realty. It’s a three-bedroom, three-bath home, surrounded by a half acre of beautifully landscaped, private grounds nestled in among huge maples, evergreens, and flower gardens. The home is decorated in the best of taste – like new in every respect – and meticulously maintained. Features include family room and living room with fireplaces, slider doors off the kitchen/eating area to an enormous wood deck, a three-car garage and a separate workshop.

5463 Londonderry is listed for $329,000. It’s an exceptional value, in that many homes in the area have sold for well over $370,000. If you would like more information on Londonderry or would like a computer printout showing what other homes have sold for in the area, just give Terry a call at his office and he will be happy to mail one to you.

But the best part about 5463 Londonderry is how easy it is to own it. We have arranged special home loans so that you can own it for absolutely zero down payment. Right now we have three different zero down payment home loan programs for this home, plus 16 other home loan programs with extremely low down payments, five loans where the seller or the Lender will pay all of your closing costs, and six loans with extremely low interest rates.

No longer do you have to pay the “going” interest rate and put 25% down to buy a home in Princeton Estates. In fact, right now we have more than 461 home loan options for homes in the $250,000 to $500,000 price ranges.

For more information about Londonderry, call Rob Walsh at U.S. Home at 456-1930.

If you would like to know more about the 461 home loans we offer, and which may be best for you, my HomeLoanFinder Service is free and without obligation. It locates – automatically – the best home loans available throughout the country for your personal situation. If you’re shopping for an executive home, the information provided by our HomeLoanFinder Service can save you tens of thousands of dollars when you’re ready to buy.

As you can well imagine, there’s just too much to tell you about on this brief recorded message, but it’s easy for you to get more information about the HomeLoanFinder Service. Just give me a call at 555-1234 anytime, 24 hours a day, and ask for Gordon Engstrom.

Thanks for calling, and best wishes in your home search.