5584

Classified Ads Generate First-Time Buyers

 

LOOK: See sample Ad below.

Related Documents:
9004 Stoney's Automatic Prospecting System Script
9084 Classified Ad Power Template
5330 Lender Classified Ad Script (Mike Lynch)
5104 Lender Classified Ad Script (Main Event)
5416 Realtor Classified Ad Script (Bill Kabat and Bill Voorhies)
5105 Realtor Classified Ad Script (Main Event)

LISTEN: click training Marketing Call, February 14, 2002

Stoney Grimes, with Keller Williams Realty in Plano, TX has been in the real estate business for three years. He has never made a cold call or knocked on a door, yet has all the business he needs.

Stoney runs the same ad in the Dallas Morning News classifieds every Sunday and Wednesday. The ad costs $58 per week. Stoney's numbers for the week of January 27 were 29 hits, six leads, and two consultations — a "standard" week for him. Those two consultations became one client under contract and another client in process. Great results for a $58 ad!

Listen to the Click Training to learn how Stoney selected a specific target market, worked with his Coach to select an Automatic Prospecting System campaign aimed at that market, tested the campaign suggested by his Coach, developed a control ad that produces consistent results, and has always generated a reliable, predictable stream of five-star buyers who want to meet with him.


Stoney's ad under the classified section, "Plano Homes For Sale":

Lovely 3br 2ba homes. Quiet tree lined streets.
Starting at $125,000. Zero dwn pymt. Free 24hr rec'd msg.
555-555-5555, ext. 92011 Keller Williams Rlty.

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